How I Became a Social Media Editor


During my undergraduate studies, I wanted to make sure I made the most of it with all the opportunities at my university. When I was a senior, I had done everything in my journalism department, so I figured I seek out the English department and see what publications I could possibly contribute to. When I heard of a publication called ZPlatt, I thought I’d check it out. It was a literary journal, and nobody really showed interest in taking on social media so I figured I’d take a wack at it. I had to take off my journalism hat and put on my public relations hat, so here’s how I did it and here’s some advice on navigating a job revolving around social media.

  1. Know the publication and then vamp it up: The publication we were making was formerly named after a slave owner. It was discovered by members of the English department, so I looked up the book that held this information and started forming a new voice for our publication. We decided to do away with ZPlatt and hold a contest to see who could come up with a new name. It was insane that we found it out when we did, but it was a great opportunity to create a platform. Make sure you know the publication you’re working for. Actually read it, and then figure out how you’re going to use the same voice to convey a new theme for whatever issue you’re working on. Bring fresh ideas will instantly make you more valuable than sticking with what was done previously.
  2. Use apps to your advantage: One word. Canva. Canva is the perfect app to use if you’re looking to make Instagram posts, posters, Facebook posts, or even invitations. You can create templates on your phone easily and the best part is that there are so many stylish templates that are absolutely free. I created all my promotional posts through Canva and even used it to redesign the website a little by inserting saved templates into WordPress. If you’re involved with marketing or PR, you’re going to want to check this app out. Additionally, our website was run by WordPress and when I was updating the website, I had a lot of editors and staff writers that wanted me to edit certain details of their posts. Downloading the app saved me a lot of time because I didn’t always have my computer at hand. Make sure all your apps are accessible.
  3. Network & use whatever connections you have: When we were putting the publication together, I used a lot of my personal connections to my advantage. One of my good friends took professional photos, and one thing I disliked about the old website was how all the bio pictures had different sizes and varied in lighting. Seeing an edited photo and a selfie next to each other is not professional looking. So I booked a photographer for my class. He brought proper lighting, and it seemed a little silly to some people, but it made the website that much more professional, and that wouldn’t have been possible without asking for a little favor from my friend.  Additionally, I knew a ton of people in my journalism department, so I asked an editor from the newspaper to write an article about how we were rebranding our publication. Just getting that little bit more of press definitely helped. These were all little favors I asked for, but it had a great payoff. Use connections if you have them, and if you don’t, then start networking. My adviser told me after we finished that she was so impressed by my professionalism even though in my head, it seemed like common sense.
  4. Be serious and don’t let time get away from you: Social media is something that can be done at anytime, which is exactly why it can get away from you. You can always say “I’ll do it later.” One thing I made sure of every week was that I set aside time to map out what I wanted to post for the week. I made sure there was a mix of FB posts with quotes and promotions and then there were staff photos and bio pics thrown in as well. Keep up with Instagram and Facebook. Tweet everyday. If there’s not much to say or do, check out what’s going on in the news. Find a quote relevant to your publication. Is it a national holiday? National waffle day? Maybe you can make a poll on Instagram story. Just be active and create a feed worth following because everything is at your disposal.
  5. Make it fun! Did I work for Glamour magazine? Nope. It wasn’t my dream, but I went into it with the enthusiasm as if it were, and it helped keep me motivated. Our publication was a lot of fun. We made videos. We brainstormed ideas. We planned our launch party. Being able to work for a job that you enjoy is awesome! Even though it was a student publication, the product came out beautifully, and now I can say I was a part of it, but more importantly, it’s something to put on my resume. I have experience now, and it’s all a learning experience I won’t forget.

Hope you like this post. I don’t usually post stuff like this, but I hope you like it!



Bachelor in Paradise Review: The Joe and Ashley Alliance

from Whip Clip: Check out the links below for more clips from the episode.

Carly and Kirk: It was so cute when Kirk pretended like he didn’t know he was going to call Carly’s name. Then in the next episode, Kirk takes Carly on the cutest date ever. I thought they were so precious.

Ashley S and Nick: These two were hilarious on their date. They were both gone, and I loved that they just owned it. Nick has a fun personality, and these two are crazy together. I wished he and Sammy hadn’t talked, because I have a feeling he might go back to her when she dumps Joe for good. It’s two bad, because Ashley and Nick were so funny together. I also love the headbands she’s been wearing.

Nick and Ashley’s Date:

JJ and Megan: So I officially love JJ. I would definitely be friends with him. He’s so dramatic and doesn’t understand how ridiculous he comes off. Even Megan wasn’t that upset with him. But no one was mad at him, so he must have done something right. I’m gonna miss JJ. 😦 But he did give his rose to the right person, because Ashley is such great television.

Here’s a link to JJ handing out his rose:

Jade and Tanner: Tanner is really falling for Jade, and it turns out that she feels the same way. They’re a sweet couple for sure. I thought Tanner cutting the agave plant was funny, and I liked how they acted like a real couple. Just a quick side note, I LOVED Jade’s ombre maxi dress. Here’s what she posted about it on twitter.

Embedded image permalink

It’s from ella a.:

Ashley and Jared: So Jared told Ashley that he wasn’t feeling the chemistry, and I felt so bad for her. Jared was trying to be nice, but she was in tears and he let her be. Then Ashley calls Kaitlyn! Kaitlyn’s reaction was priceless. Ashley really does have to move on. Let’s also touch upon the friendship between Ashley and Joe. They were so funny, and I thought Ashley’s idea was cute. I like that they formed an alliance to get back together with Sammy and Jared. It’ll probably fail on both ends, but their wallowing in the episode was hysterical.

Juelia and Mikey: Who would’ve thought this couple would come to be kind of cute? I loved their date, and it turns out they have a lot of chemistry. I loved seeing Juelia finally happy, and their wrestling date was so cute.

Mikey and Juelia reunite:

Samantha and Joe: Again, I thought Ashley’s idea was cute, but Sammy made it very clear that she didn’t want Joe when she dumped him on his own birthday. Even though Joe is a douche, I did like seeing his goofy side with Ashley I. He’s so depressed and Carly was right about karma coming back to bite him.

Amber and Dan: Dan better watch out for Justin…..

Also Ben H. is the next bachelor! 🙂