How I Became a Social Media Editor

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During my undergraduate studies, I wanted to make sure I made the most of it with all the opportunities at my university. When I was a senior, I had done everything in my journalism department, so I figured I seek out the English department and see what publications I could possibly contribute to. When I heard of a publication called ZPlatt, I thought I’d check it out. It was a literary journal, and nobody really showed interest in taking on social media so I figured I’d take a wack at it. I had to take off my journalism hat and put on my public relations hat, so here’s how I did it and here’s some advice on navigating a job revolving around social media.

  1. Know the publication and then vamp it up: The publication we were making was formerly named after a slave owner. It was discovered by members of the English department, so I looked up the book that held this information and started forming a new voice for our publication. We decided to do away with ZPlatt and hold a contest to see who could come up with a new name. It was insane that we found it out when we did, but it was a great opportunity to create a platform. Make sure you know the publication you’re working for. Actually read it, and then figure out how you’re going to use the same voice to convey a new theme for whatever issue you’re working on. Bring fresh ideas will instantly make you more valuable than sticking with what was done previously.
  2. Use apps to your advantage: One word. Canva. Canva is the perfect app to use if you’re looking to make Instagram posts, posters, Facebook posts, or even invitations. You can create templates on your phone easily and the best part is that there are so many stylish templates that are absolutely free. I created all my promotional posts through Canva and even used it to redesign the website a little by inserting saved templates into WordPress. If you’re involved with marketing or PR, you’re going to want to check this app out. Additionally, our website was run by WordPress and when I was updating the website, I had a lot of editors and staff writers that wanted me to edit certain details of their posts. Downloading the app saved me a lot of time because I didn’t always have my computer at hand. Make sure all your apps are accessible.
  3. Network & use whatever connections you have: When we were putting the publication together, I used a lot of my personal connections to my advantage. One of my good friends took professional photos, and one thing I disliked about the old website was how all the bio pictures had different sizes and varied in lighting. Seeing an edited photo and a selfie next to each other is not professional looking. So I booked a photographer for my class. He brought proper lighting, and it seemed a little silly to some people, but it made the website that much more professional, and that wouldn’t have been possible without asking for a little favor from my friend.  Additionally, I knew a ton of people in my journalism department, so I asked an editor from the newspaper to write an article about how we were rebranding our publication. Just getting that little bit more of press definitely helped. These were all little favors I asked for, but it had a great payoff. Use connections if you have them, and if you don’t, then start networking. My adviser told me after we finished that she was so impressed by my professionalism even though in my head, it seemed like common sense.
  4. Be serious and don’t let time get away from you: Social media is something that can be done at anytime, which is exactly why it can get away from you. You can always say “I’ll do it later.” One thing I made sure of every week was that I set aside time to map out what I wanted to post for the week. I made sure there was a mix of FB posts with quotes and promotions and then there were staff photos and bio pics thrown in as well. Keep up with Instagram and Facebook. Tweet everyday. If there’s not much to say or do, check out what’s going on in the news. Find a quote relevant to your publication. Is it a national holiday? National waffle day? Maybe you can make a poll on Instagram story. Just be active and create a feed worth following because everything is at your disposal.
  5. Make it fun! Did I work for Glamour magazine? Nope. It wasn’t my dream, but I went into it with the enthusiasm as if it were, and it helped keep me motivated. Our publication was a lot of fun. We made videos. We brainstormed ideas. We planned our launch party. Being able to work for a job that you enjoy is awesome! Even though it was a student publication, the product came out beautifully, and now I can say I was a part of it, but more importantly, it’s something to put on my resume. I have experience now, and it’s all a learning experience I won’t forget.

Hope you like this post. I don’t usually post stuff like this, but I hope you like it!

 

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Ranking All Season 4 Episodes of Black Mirror

I’ve been meaning to review Black Mirror because I binged all six episodes of Season 4 weeks ago, but I really did enjoy this batch of the series. With all episodes featuring female leads, this season brought up tons of relevant topics, such as abusing male authority, helicopter parenting and dating in today’s society. Here’s my ranking of all episodes of this season.

6. Metalhead: Metalhead doesn’t have any major issues for me. It’s a pretty straightforward episode, but for me it doesn’t feel like a Black Mirror episode. The kind of edge on your seat feel is there, as a mechanical dog leaves a group of people on the run. I really like the main character Bella making smart decisions all around, but it sort of dragged for me from her time up in the tree to the mechanical dog trying to figure out where she is in the house. This is probably the episode I have the least to say, but it was by no means a horrible 48 minutes of Black Mirror. It just wasn’t my cup of tea.

5. Arkangel: Arkangel is a pretty standard episode of Black Mirror that reminded me a lot of The Entire History of You. It revolves around a device that allows a worried mother to keep tabs and monitor what her child can and can’t see.

The only problem is that the first iteration of this technology being used was much better in Season 1. Arkangel is a pretty good episode though. I think it brings up a lot of ideas about parenting, which is why I liked it better than Metalhead. It definitely made me think about helicopter parenting and how far is too far when it comes to keeping tabs on your child’s life. I thought it built up pretty well, and the ending is pretty unsettling and probably a parent’s worst nightmare in hindsight. My biggest issue is the actress that played the older Sarah. She’s 21 in real life, but she could not pull off a 15 year old. It was so distracting for me. I couldn’t quite get over it.

4. Crocodile: Crocodile is an episode that had me screaming “No, no no,” because I knew where it was leading. This episode has two separate stories that intertwine, and the episode takes a while to get to that point, but once it does, you just can’t believe where the main character goes in order to protect herself. I don’t want to spoil it, so I won’t give away too much about the plot, but it does have this cool kind of technology that works in both good ways and bad ways. I’d love to know if people were surprised with the most disturbing part of the episode, which I obviously don’t have to say if people have seen the episode.

3. Black Museum: Black Museum brings three stories together similar to White Christmas, as a young woman stumbles upon a museum that has all these different artifacts from previous episodes. It’s actually really cool to see how many references are made in the museum.  I was in love with the actress that played Nish. She was so fabulous throughout the episode and gave off such charisma at the end.

The twist moment was really really good. I loved the timing of it all. The first story was so interesting to see how someone deals with pain and pleasure. The second lost a little steam for me, and the third sort of brings all the different stories together. OK, so this would be higher, but honestly, I thought the ending was a little too much for me with everything wrapping up a little too neatly in a bow.

2. USS Callister: This episode is one of my favorites from the entire franchise. I love Cristin Milioti as an actress and think she is very underrated. She really shined as the tech savvy leader throughout the episode. The episode follows Robert Daly Jesse Plemons a gifted programmer and co-founder of a popular online game who is bitter over the lack of recognition of his position from his coworkers, so he takes out his frustrations by simulating a Star Trek inspired adventure within the game, using his co-workers’ DNA to create digital clones of them.

The episode itself is fun and fills up it’s running time of an hour and 16 minutes, but the underlying tones about men in the workplace makes the episode even stronger. The misogynistic Daly is played well by Plemons because at first, we do feel genuinely bad for him, but he abused his authority, and this is probably one of the more relevant themes of the season thanks to his performance. I like that technology is seen a bit differently here too than most Black Mirror episodes. In most episodes, we see the overexposure of technology playing against the characters by being too connected, but in this case, the technology has a way of isolating people from the real world.

1. Hang the DJ: Hang the DJ is my favorite episode of the series. That might change due to recency bias, but I just adored this episode with its clever spin on dating apps. The episode follows Amy and Frank, two of many people in a system, that is instructed by a digital companion, Coach, into romantic relationships with others. The device tells them exactly how much time is given to each pairing as they check their expiration dates to see how long they have together. And of course, Frank and Amy are the couple we’re rooting for.

The actors had such good chemistry together. You can’t help but want them to find their way back to each other. And the episode is all sorts of relatable for single people trying to navigate the world of dating. Amy says a very bittersweet line as she wonders if people just get tired of searching for their soulmate for such a long time that they sort of settle for someone and just remain content. This episode melted my heart and can definitely make a person think, especially if you’ve ever had a relationship where you keep coming back to each other. The episode had a twist, and it was brilliant and totally satisfying. The episode is simple, but it works so well here.

Girl’s Night Out Playlist

Cheers to the weekend. For today’s post, I’ll be sharing some of my favorite songs to listen to while I’m getting ready to go out. Before I get to the playlist, let me give a shout out to the Airtime app, which allows you to video chat with up to five other friends, and you can share music so everyone can sing songs together. Please check out the link, and see for yourself.

Girl’s Night Out Playlist: 

  1. Cold Water ft. Justin Bieber and MØ- Major Lazer
  2. Bonfire – Felix Jaehn
  3. I wish (My Taylor Swift) – The Knocks
  4. Work ft. Drake – Rihanna
  5. One Dance ft. Kyla and Wizkid – Drake
  6. 2 On – Tinashe
  7. Loyal – Chris Brown
  8. 1 of 1 -Tyga
  9. Mamacita – Tinie Tempah
  10. Hymn for the Weekend – Coldplay
  11. Toothbrush -DNCE
  12. Dirty Talk – Wynter Gordon
  13. Panda – Desiigner
  14. Closer – The Chainsmokers
  15. Into You – Ariana Grande
  16. This Is What You Came For
  17. Cool Girl – Tove Lo
  18. All In My Head (Flex) – Fifth Harmony
  19. Me Too – Meghan Trainor
  20. Too Good – Drake ft. Rihanna
  21. Make Me – Britney Spears ft. G- Eazy
  22. Middle – DJ Snake ft. Bipolar Sunshine
  23. No Money – Galantis
  24. Light It Up – Major Lazer ft.  Nyla and Fuse ODG
  25. Perfect Strangers – Jonas Blue ft. JP Cooper
  26. Candyman – Zedd & Aloe Blacc
  27. I Wanna Know – Alesso ft. Nico & Vinz
  28. Back 2 U – Steve Aoki & Boehm ft. WALK THE MOON
  29. Gyal You A Party Animal – Charley Black
  30. Don’t Let Me Down – The Chainsmokers ft. Daya