My Popsugar Playground Experience

Popsugar Playground was an event that I had never heard of until my friend offered me a free ticket. It was a weekend festival that had all types of activities for women who are music lovers, fitness junkies, fashionistas; basically it is for all types of women to be in a safe space to be themselves.

It is so many things, but it all serves one purpose of empowering women. When I first walked in, there was a giant ball pit that had Popsugar written on top. Different stations were hovered around the ball pit. There were tons of brands such as Lulus, Kohl’s, Covergirl and much more beauty and fashion related names.

Each station wasn’t just a promotion. At the Lulu’s station, there was a Boomerang station with the prettiest backdrop for women to take photos. People had the opportunity to spin on a wheel to win Kohl’s cash. What I liked about the people working each station was the fact that they were more than willing to give swag and just chat for a bit rather than just have a rehearsed sales pitch.

Even cooler than the free swag we were given was the free makeovers and free manicures that were given out. You can tell the whole point of the event was the build up confidence in women. The makeup artists were super nice too and did whatever sort of look you were going for.

Here’s a little after picture of my makeover with Huda Beauty, and my makeup artist even gave me a pair of eyelashes for free. After our makeovers, we went to check out the free drinks they were giving out, which was near all the celebrity panelists.

For sure, the highlight for me was seeing Yara Shahidi from the show Grownish. She was so well-spoken and basically seemed exactly like her woke character from the show. The other celebrity panelists were stars like Kate Hudson and Mindy Kaling. It was super cool for all these inspiring women to show up to event like this. Overall, the experience was really awesome. It was the first of its kind, but to me, it seemed like it was well-organized as if they had been doing it for a while. The event ended with a performance by Tinashe, and she was really the perfect way to end the whole event.

Tickets were $80, but my friend got two tickets for free. After going, I would definitely recommend people check it out next time they have an event because the whole day is filled with tons of activities to do while waiting for panelists. The ball pit was also dope.

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OOTD Summer Style

Here is my outfit from last Saturday. I wore a blue floral printed button down blouse from Marshall’s for $14.99. It had a cute little tie at the waist too for a more fitted casual look. I loved this color for the summer, and these matching tinted sunglasses from JCPenney were only $10.

For the summer season, I can be so lazy with my outfits because there is limited layering, but my goal is to really embrace the summer weather and go for more lightweight pieces like this top.

How I Became a Social Media Editor

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During my undergraduate studies, I wanted to make sure I made the most of it with all the opportunities at my university. When I was a senior, I had done everything in my journalism department, so I figured I seek out the English department and see what publications I could possibly contribute to. When I heard of a publication called ZPlatt, I thought I’d check it out. It was a literary journal, and nobody really showed interest in taking on social media so I figured I’d take a wack at it. I had to take off my journalism hat and put on my public relations hat, so here’s how I did it and here’s some advice on navigating a job revolving around social media.

  1. Know the publication and then vamp it up: The publication we were making was formerly named after a slave owner. It was discovered by members of the English department, so I looked up the book that held this information and started forming a new voice for our publication. We decided to do away with ZPlatt and hold a contest to see who could come up with a new name. It was insane that we found it out when we did, but it was a great opportunity to create a platform. Make sure you know the publication you’re working for. Actually read it, and then figure out how you’re going to use the same voice to convey a new theme for whatever issue you’re working on. Bring fresh ideas will instantly make you more valuable than sticking with what was done previously.
  2. Use apps to your advantage: One word. Canva. Canva is the perfect app to use if you’re looking to make Instagram posts, posters, Facebook posts, or even invitations. You can create templates on your phone easily and the best part is that there are so many stylish templates that are absolutely free. I created all my promotional posts through Canva and even used it to redesign the website a little by inserting saved templates into WordPress. If you’re involved with marketing or PR, you’re going to want to check this app out. Additionally, our website was run by WordPress and when I was updating the website, I had a lot of editors and staff writers that wanted me to edit certain details of their posts. Downloading the app saved me a lot of time because I didn’t always have my computer at hand. Make sure all your apps are accessible.
  3. Network & use whatever connections you have: When we were putting the publication together, I used a lot of my personal connections to my advantage. One of my good friends took professional photos, and one thing I disliked about the old website was how all the bio pictures had different sizes and varied in lighting. Seeing an edited photo and a selfie next to each other is not professional looking. So I booked a photographer for my class. He brought proper lighting, and it seemed a little silly to some people, but it made the website that much more professional, and that wouldn’t have been possible without asking for a little favor from my friend.  Additionally, I knew a ton of people in my journalism department, so I asked an editor from the newspaper to write an article about how we were rebranding our publication. Just getting that little bit more of press definitely helped. These were all little favors I asked for, but it had a great payoff. Use connections if you have them, and if you don’t, then start networking. My adviser told me after we finished that she was so impressed by my professionalism even though in my head, it seemed like common sense.
  4. Be serious and don’t let time get away from you: Social media is something that can be done at anytime, which is exactly why it can get away from you. You can always say “I’ll do it later.” One thing I made sure of every week was that I set aside time to map out what I wanted to post for the week. I made sure there was a mix of FB posts with quotes and promotions and then there were staff photos and bio pics thrown in as well. Keep up with Instagram and Facebook. Tweet everyday. If there’s not much to say or do, check out what’s going on in the news. Find a quote relevant to your publication. Is it a national holiday? National waffle day? Maybe you can make a poll on Instagram story. Just be active and create a feed worth following because everything is at your disposal.
  5. Make it fun! Did I work for Glamour magazine? Nope. It wasn’t my dream, but I went into it with the enthusiasm as if it were, and it helped keep me motivated. Our publication was a lot of fun. We made videos. We brainstormed ideas. We planned our launch party. Being able to work for a job that you enjoy is awesome! Even though it was a student publication, the product came out beautifully, and now I can say I was a part of it, but more importantly, it’s something to put on my resume. I have experience now, and it’s all a learning experience I won’t forget.

Hope you like this post. I don’t usually post stuff like this, but I hope you like it!

 

Spring Inspired Outfit

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This is a spring outfit that I wore on the only warm day in Plattsburgh so far. It snowed and rained all weekend, so I’m patiently waiting for the weather to get warmer. This crop top is from Forever 21 and was $5.99. The boyfriend jeans were on sale from H&M and were only $14.99, and the shoes were also from H&M and were $25, so all around, good deals!

 

 

 

 

 

 

 

Spring Inspired Look

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I’ve been patiently waiting for spring and cannot wait for the weather to get nicer. I had a formal event on Saturday, so I wore this striped romper. I didn’t get a descent photo of the entire outfit, but I wanted to share my love for these types of sleeved rompers. I bought this one from Marshall’s on sale for $12.00, and it was such a steal.