Popsugar Playground was an event that I had never heard of until my friend offered me a free ticket. It was a weekend festival that had all types of activities for women who are music lovers, fitness junkies, fashionistas; basically it is for all types of women to be in a safe space to be themselves.
It is so many things, but it all serves one purpose of empowering women. When I first walked in, there was a giant ball pit that had Popsugar written on top. Different stations were hovered around the ball pit. There were tons of brands such as Lulus, Kohl’s, Covergirl and much more beauty and fashion related names.
Each station wasn’t just a promotion. At the Lulu’s station, there was a Boomerang station with the prettiest backdrop for women to take photos. People had the opportunity to spin on a wheel to win Kohl’s cash. What I liked about the people working each station was the fact that they were more than willing to give swag and just chat for a bit rather than just have a rehearsed sales pitch.
Even cooler than the free swag we were given was the free makeovers and free manicures that were given out. You can tell the whole point of the event was the build up confidence in women. The makeup artists were super nice too and did whatever sort of look you were going for.
Here’s a little after picture of my makeover with Huda Beauty, and my makeup artist even gave me a pair of eyelashes for free. After our makeovers, we went to check out the free drinks they were giving out, which was near all the celebrity panelists.
For sure, the highlight for me was seeing Yara Shahidi from the show Grownish. She was so well-spoken and basically seemed exactly like her woke character from the show. The other celebrity panelists were stars like Kate Hudson and Mindy Kaling. It was super cool for all these inspiring women to show up to event like this. Overall, the experience was really awesome. It was the first of its kind, but to me, it seemed like it was well-organized as if they had been doing it for a while. The event ended with a performance by Tinashe, and she was really the perfect way to end the whole event.
Tickets were $80, but my friend got two tickets for free. After going, I would definitely recommend people check it out next time they have an event because the whole day is filled with tons of activities to do while waiting for panelists. The ball pit was also dope.